A collection of 4 posts
Context: A deep dive into Orange’s last three quarters—covering GTM execution, revenue growth, hardware challenges, and the unique dynamics of selling into multifamily properties. Focuses on business model design, utilization, connectivity, and why Orange’s approach is fundamentally different from traditional EVSE providers. Post Body: When we started
When installing EV charging, several critical factors must be considered to ensure the infrastructure's lifespan. The first is how to provide power to a parking space, which can be achieved by using an outlet or a hardwired charger. Outlets are the most affordable and easy way to switch
I fell into starting an EV charging company, not because I wanted to start a new company, but because I wanted to solve problems that would be monumental to humanity's sustainable future. The story that most people know about Orange is a cheeky anecdote from a podcast and
Orange was born in 2020 to solve a simple problem: EV charging doesn’t work for renters. We built plug-and-play chargers and a scalable network for multi-family housing—because the future was here, and it had nowhere to plug in.